Articles

Admissions Mistake: Bad Experience with the Front Desk

You may be a rock star admissions person, but if your front desk is dropping the ball then it’s going to kill your show rates and kill the number of people that are coming in for tours. Maybe the person has a bad attitude, is not handling the call correctly, or maybe the phone just keeps ringing and ringing and ringing once they've transferred them to the admissions person, and no one picks up for a while. Maybe the prospective students are forced to leave a voicemail. Maybe there is not a clear policy or script, or the front desk answers admissions questions, which they really don't know the answer to and have no business in answering in the first place. Read More


Admissions Mistake: Phone System Frustrations

When a call doesn't get properly routed it's extremely frustrating. Nobody likes phone trees and nobody likes waiting to get an answer, whether that's a text message or an email. So, speed to lead is extremely important and that shows up with how quickly can someone talk to a live person and how quickly can someone get a text back from a live person if they fill in a web form or if they text a number. Read More


Admissions Mistake: Mistakes Made by the Admissions Person

72% of schools are not on the phone or doing a text message the correct way with the right amount of time and interaction. After sending thousands of calls and texts, we saw a clear link between the length of the initial telephone conversation or the length of the initial interaction, the amount of texts going back and forth, and the show rate. Too short of an interaction, too superficial of an interaction, not going deep, not really caring and being curious and wanting to know what's going on with that other person, even if you're doing it by text, is a huge mistake, and it's costing you enrollments and tours. Read More


Admissions Mistake: Allowing Prospective Students to Control the Conversation

Over 54% of schools are not controlling the call or the text message conversation. Imagine having no idea what going to school is all about ... And imagine not knowing anything about student loans, grants, or the process of applying for financial aid ... And then, imagine calling a school for help and having them ask you the question of, "Well, what would you like to know?" Okay. Well, you wouldn't want your doctor asking you, "Well what should I do next?" Right? You wouldn't. Read More


Admissions Mistake: Not Listening or Asking the Right Questions

As soon as someone asks, "Well how does enrolling in your school work?," or, "What's involved with going to school there?," do you launch into a three minute monologue about how many hours and how financial aid works and what tuition costs? Because we found that a shockingly high percentage, 75% of schools, make this terrible mistake. And it's kind of like throwing up information all over the prospect when they've just asked, "Well, how does it work." And most admissions people will say, "No. I don't do that." And then when we secret shop them we'll point out that they really don't care about all of that stuff. Read More


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The Two Most Important Numbers in Your School Business
The two most important numbers in your school business are
NOT your revenues or your profits.
The two most important numbers in your school business are:
1) Your cost to acquire a new student
2) The lifetime value of a new student 
Only when you KNOW how much it costs to acquire a new student can you make intelligent decisions about how to invest your marketing dollars, and whether a lead is actually "expensive" or not...

If someone asks you   
“How much can you afford to spend on postcards to generate one new enrollment?”  
What are you going to say in response to this question? 

It’s much easier to NOT KNOW and just hope that your marketing generates results and just hope that your next class is full enough to support all the costs and overhead that you have to pay each and every month. 

This is hope marketing. Needless to say 
We are fundamentally against hope marketing. 

Imagine, instead, knowing exactly how much you can afford to spend for each new enrollment, spending that amount, and then getting the enrollment as predicted. THAT is science, not hope.  

Download our Free Report below to find out how you can enroll more students, 
and get more "bang for your buck" with your marketing. 
The Two Most Important Numbers in Your School Business
The two most important numbers in your school business are
NOT your revenues or your profits.
The two most important numbers in your school business are:
1) Your cost to acquire a new student
2) The lifetime value of a new student 
Only when you KNOW how much it costs to acquire a new student can you make intelligent decisions about how to invest your marketing dollars, and whether a lead is actually "expensive" or not...

If someone asks you   
“How much can you afford to spend on postcards to generate one new enrollment?”  
What are you going to say in response to this question? 

It’s much easier to NOT KNOW and just hope that your marketing generates results and just hope that your next class is full enough to support all the costs and overhead that you have to pay each and every month. 

This is hope marketing. Needless to say 
We are fundamentally against hope marketing. 

Imagine, instead, knowing exactly how much you can afford to spend for each new enrollment, spending that amount, and then getting the enrollment as predicted. THAT is science, not hope.  

Download our Free Report below to find out how you can enroll more students, 
and get more "bang for your buck" with your marketing. 
WARNING!
We normally charge $799 for this checklist and the consultation. This is a very valuable SERVICE, but you can have it for FREE, if you download your copy today and register for a call before all of the time slots are taken up. 

We are only giving 20 of these consultations, so don’t wait to book your time slot.  

Click Here to download the checklist  and click here to schedule your FREE 15-Point Admissions Evaluation.  

The choice is yours. You can either “live with” too many dropout drops and too few enrollments or you can do something about it.  

We look forward to helping you GET MORE STUDENTS and KEEP MORE STUDENTS.

Simply click here to download the checklist  and click here to schedule your FREE 15-Point Admissions Evaluation. 

Sincerely,
Stephen Epstein

P.S. We are only giving away 20 FREE 15-Point Admissions Evaluations, so claim your free checklist and free evaluation. 

P.P.S. We maintain a 30-mile exclusive zone for each client that we work with, and these “territories” are going fast, so don’t spend too much time thinking about it before meeting with us. 

School owners who find out their competitors have this “secret weapon” are horrified, so don’t let this happen to you!
Enrollment Boosters
475 Metroplex Dr, Suite 109, Nashville, TN 37211
Phone: (615) 696-7676
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