Admissions Mistake:
Bad Experience with the Front Desk
You may be a rock star admissions person, but if your front desk is dropping the ball then it’s going to kill your show rates and kill the number of people that are coming in for tours. Maybe the person has a bad attitude, is not handling the call correctly, or maybe the phone just keeps ringing and ringing and ringing once they've transferred them to the admissions person, and no one picks up for a while. Maybe the prospective students are forced to leave a voicemail. Maybe there is not a clear policy or script, or the front desk answers admissions questions, which they really don't know the answer to and have no business in answering in the first place.

Out of the 400 schools that we secret shopped, here are the statistics on this mistake: 17.4% had a bad attitude or incompetent front desk team. That's pretty high. It was only about 2% of the time when the phone keeps ringing and ringing and ringing. There were a lot of people who were forced to leave a voicemail; About 30%. NPR (National Public Radio) did a recent study on millennials and whether they leave voicemails or not and 80% was the statistic from National Public Radio, that millennials will not leave a voicemail if they're transferred to somebody and nobody picks up. 

Keep in mind, a lot of millennials will not be calling either, they may be texting. But, not getting back to them very, very quickly, when they do text you or when the lead comes in and not texting them right away, has pretty much the same effect. Whether we're talking about calling or we're talking about texting, the underlying principals are still the same and these mistakes apply. The number of front desk teams that didn't have a clear policy or script was like 34%. And then, the number of schools where they had front desk teams answering admissions questions when they really, clearly weren't trained to do so, was about 8%. Some of these mistakes are very common. Some of them are less common. But if they're happening at your school, you really, really, really need to correct it. 

When the front desk has a bad attitude, doesn’t sound competent, isn’t friendly, isn't really caring for the person on the other end of the phone, it really, absolutely affects what that person is like when they're reaching out to you.

 
Call Us at (615) 696-7676
The Two Most Important Numbers in Your School Business
The two most important numbers in your school business are
NOT your revenues or your profits.
The two most important numbers in your school business are:
1) Your cost to acquire a new student
2) The lifetime value of a new student 
Only when you KNOW how much it costs to acquire a new student can you make intelligent decisions about how to invest your marketing dollars, and whether a lead is actually "expensive" or not...

If someone asks you   
“How much can you afford to spend on postcards to generate one new enrollment?”  
What are you going to say in response to this question? 

It’s much easier to NOT KNOW and just hope that your marketing generates results and just hope that your next class is full enough to support all the costs and overhead that you have to pay each and every month. 

This is hope marketing. Needless to say 
We are fundamentally against hope marketing. 

Imagine, instead, knowing exactly how much you can afford to spend for each new enrollment, spending that amount, and then getting the enrollment as predicted. THAT is science, not hope.  

Download our Free Report below to find out how you can enroll more students, 
and get more "bang for your buck" with your marketing. 
The Two Most Important Numbers in Your School Business
The two most important numbers in your school business are
NOT your revenues or your profits.
The two most important numbers in your school business are:
1) Your cost to acquire a new student
2) The lifetime value of a new student 
Only when you KNOW how much it costs to acquire a new student can you make intelligent decisions about how to invest your marketing dollars, and whether a lead is actually "expensive" or not...

If someone asks you   
“How much can you afford to spend on postcards to generate one new enrollment?”  
What are you going to say in response to this question? 

It’s much easier to NOT KNOW and just hope that your marketing generates results and just hope that your next class is full enough to support all the costs and overhead that you have to pay each and every month. 

This is hope marketing. Needless to say 
We are fundamentally against hope marketing. 

Imagine, instead, knowing exactly how much you can afford to spend for each new enrollment, spending that amount, and then getting the enrollment as predicted. THAT is science, not hope.  

Download our Free Report below to find out how you can enroll more students, 
and get more "bang for your buck" with your marketing. 
WARNING!
We normally charge $799 for this checklist and the consultation. This is a very valuable SERVICE, but you can have it for FREE, if you download your copy today and register for a call before all of the time slots are taken up. 

We are only giving 20 of these consultations, so don’t wait to book your time slot.  

Click Here to download the checklist  and click here to schedule your FREE 15-Point Admissions Evaluation.  

The choice is yours. You can either “live with” too many dropout drops and too few enrollments or you can do something about it.  

We look forward to helping you GET MORE STUDENTS and KEEP MORE STUDENTS.

Simply click here to download the checklist  and click here to schedule your FREE 15-Point Admissions Evaluation. 

Sincerely,
Stephen Epstein

P.S. We are only giving away 20 FREE 15-Point Admissions Evaluations, so claim your free checklist and free evaluation. 

P.P.S. We maintain a 30-mile exclusive zone for each client that we work with, and these “territories” are going fast, so don’t spend too much time thinking about it before meeting with us. 

School owners who find out their competitors have this “secret weapon” are horrified, so don’t let this happen to you!
Enrollment Boosters
475 Metroplex Dr, Suite 109, Nashville, TN 37211
Phone: (615) 696-7676
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