Admissions Mistake:
Mistakes Made by the Admissions Person
72% of schools are not on the phone or doing a text message the correct way with the right amount of time and interaction. After sending thousands of calls and texts, we saw a clear link between the length of the initial telephone conversation or the length of the initial interaction, the amount of texts going back and forth, and the show rate. Too short of an interaction, too superficial of an interaction, not going deep, not really caring and being curious and wanting to know what's going on with that other person, even if you're doing it by text, is a huge mistake, and it's costing you enrollments and tours.

If you're on the phone for five minutes or less with prospective student, you're totally dropping the ball. They need to be in the nine to eleven minute range for a telephone call and a lot more text messages than you might think when you're doing texts.
There's also a problem with the opposite. If you're talking to someone for too long or you're texting with them too much, giving them too much data and too much detail about unimportant things, that is a big problem.

If your calls are too long or you're text messaging back and forth is going over too many days before you get them in for a tour, that is definitely a source of losing a lot of leads and a lot of tours. You're going to have to end up working a lot harder as admissions person. It's very important that you are concise and you are quick in your communication, and that you follow a path that is going to work to get them to start thinking of you as someone who really cares about them, someone whose really interested in their success ... And not just somebody whose trying to get them in for a tour as quickly as they possibly can.

 
Call Us at (615) 696-7676
The Two Most Important Numbers in Your School Business
The two most important numbers in your school business are
NOT your revenues or your profits.
The two most important numbers in your school business are:
1) Your cost to acquire a new student
2) The lifetime value of a new student 
Only when you KNOW how much it costs to acquire a new student can you make intelligent decisions about how to invest your marketing dollars, and whether a lead is actually "expensive" or not...

If someone asks you   
“How much can you afford to spend on postcards to generate one new enrollment?”  
What are you going to say in response to this question? 

It’s much easier to NOT KNOW and just hope that your marketing generates results and just hope that your next class is full enough to support all the costs and overhead that you have to pay each and every month. 

This is hope marketing. Needless to say 
We are fundamentally against hope marketing. 

Imagine, instead, knowing exactly how much you can afford to spend for each new enrollment, spending that amount, and then getting the enrollment as predicted. THAT is science, not hope.  

Download our Free Report below to find out how you can enroll more students, 
and get more "bang for your buck" with your marketing. 
The Two Most Important Numbers in Your School Business
The two most important numbers in your school business are
NOT your revenues or your profits.
The two most important numbers in your school business are:
1) Your cost to acquire a new student
2) The lifetime value of a new student 
Only when you KNOW how much it costs to acquire a new student can you make intelligent decisions about how to invest your marketing dollars, and whether a lead is actually "expensive" or not...

If someone asks you   
“How much can you afford to spend on postcards to generate one new enrollment?”  
What are you going to say in response to this question? 

It’s much easier to NOT KNOW and just hope that your marketing generates results and just hope that your next class is full enough to support all the costs and overhead that you have to pay each and every month. 

This is hope marketing. Needless to say 
We are fundamentally against hope marketing. 

Imagine, instead, knowing exactly how much you can afford to spend for each new enrollment, spending that amount, and then getting the enrollment as predicted. THAT is science, not hope.  

Download our Free Report below to find out how you can enroll more students, 
and get more "bang for your buck" with your marketing. 
WARNING!
We normally charge $799 for this checklist and the consultation. This is a very valuable SERVICE, but you can have it for FREE, if you download your copy today and register for a call before all of the time slots are taken up. 

We are only giving 20 of these consultations, so don’t wait to book your time slot.  

Click Here to download the checklist  and click here to schedule your FREE 15-Point Admissions Evaluation.  

The choice is yours. You can either “live with” too many dropout drops and too few enrollments or you can do something about it.  

We look forward to helping you GET MORE STUDENTS and KEEP MORE STUDENTS.

Simply click here to download the checklist  and click here to schedule your FREE 15-Point Admissions Evaluation. 

Sincerely,
Stephen Epstein

P.S. We are only giving away 20 FREE 15-Point Admissions Evaluations, so claim your free checklist and free evaluation. 

P.P.S. We maintain a 30-mile exclusive zone for each client that we work with, and these “territories” are going fast, so don’t spend too much time thinking about it before meeting with us. 

School owners who find out their competitors have this “secret weapon” are horrified, so don’t let this happen to you!
Enrollment Boosters
475 Metroplex Dr, Suite 109, Nashville, TN 37211
Phone: (615) 696-7676
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