Admissions Mistake:
Not Listening or Asking the Right Questions
As soon as someone asks, "Well how does enrolling in your school work?," or, "What's involved with going to school there?," do you launch into a three minute monologue about how many hours and how financial aid works and what tuition costs? Because we found that a shockingly high percentage, 75% of schools, make this terrible mistake. And it's kind of like throwing up information all over the prospect when they've just asked, "Well, how does it work." And most admissions people will say, "No. I don't do that." And then when we secret shop them we'll point out that they really don't care about all of that stuff. They care about what it means to come to school and what that's going to mean for their life. It's a shift in a view point and it can be very powerful. So, you want to ask questions and listen instead ... It's supposed to be a conversation and not a lecture. That's what we always say. 

75% of schools out there are making this mistake Chances are, you guys are making this mistake too, if 75% are making this mistake. Right? So take a look at this and try to adjust that and I think you'll see more high quality interactions, and all of a sudden your leads are magically going to be better leads. You know, all of a sudden they're going to be higher quality. Nothing changed about the lead, but you changed and so now all of a sudden these leads are better leads. Most schools, if they're just dumping a ton of information on their leads, are causing their leads to run away and then they're saying, "Well those are low quality leads." 

They're only low quality leads because they didn't ... You know ... They can't stand up to all of this information and all of this overwhelming data they've been given. That's really what that means. So, before you blame it all on the leads you should take a really close look at how you're structuring your conversations with prospective students and how you're reaching out to them and how you're interacting with them. Because this is a very common mistake and it's one of the biggest things that's stopping you from getting more tours. 


 
Call Us at (615) 696-7676
The Two Most Important Numbers in Your School Business
The two most important numbers in your school business are
NOT your revenues or your profits.
The two most important numbers in your school business are:
1) Your cost to acquire a new student
2) The lifetime value of a new student 
Only when you KNOW how much it costs to acquire a new student can you make intelligent decisions about how to invest your marketing dollars, and whether a lead is actually "expensive" or not...

If someone asks you   
“How much can you afford to spend on postcards to generate one new enrollment?”  
What are you going to say in response to this question? 

It’s much easier to NOT KNOW and just hope that your marketing generates results and just hope that your next class is full enough to support all the costs and overhead that you have to pay each and every month. 

This is hope marketing. Needless to say 
We are fundamentally against hope marketing. 

Imagine, instead, knowing exactly how much you can afford to spend for each new enrollment, spending that amount, and then getting the enrollment as predicted. THAT is science, not hope.  

Download our Free Report below to find out how you can enroll more students, 
and get more "bang for your buck" with your marketing. 
The Two Most Important Numbers in Your School Business
The two most important numbers in your school business are
NOT your revenues or your profits.
The two most important numbers in your school business are:
1) Your cost to acquire a new student
2) The lifetime value of a new student 
Only when you KNOW how much it costs to acquire a new student can you make intelligent decisions about how to invest your marketing dollars, and whether a lead is actually "expensive" or not...

If someone asks you   
“How much can you afford to spend on postcards to generate one new enrollment?”  
What are you going to say in response to this question? 

It’s much easier to NOT KNOW and just hope that your marketing generates results and just hope that your next class is full enough to support all the costs and overhead that you have to pay each and every month. 

This is hope marketing. Needless to say 
We are fundamentally against hope marketing. 

Imagine, instead, knowing exactly how much you can afford to spend for each new enrollment, spending that amount, and then getting the enrollment as predicted. THAT is science, not hope.  

Download our Free Report below to find out how you can enroll more students, 
and get more "bang for your buck" with your marketing. 
WARNING!
We normally charge $799 for this checklist and the consultation. This is a very valuable SERVICE, but you can have it for FREE, if you download your copy today and register for a call before all of the time slots are taken up. 

We are only giving 20 of these consultations, so don’t wait to book your time slot.  

Click Here to download the checklist  and click here to schedule your FREE 15-Point Admissions Evaluation.  

The choice is yours. You can either “live with” too many dropout drops and too few enrollments or you can do something about it.  

We look forward to helping you GET MORE STUDENTS and KEEP MORE STUDENTS.

Simply click here to download the checklist  and click here to schedule your FREE 15-Point Admissions Evaluation. 

Sincerely,
Stephen Epstein

P.S. We are only giving away 20 FREE 15-Point Admissions Evaluations, so claim your free checklist and free evaluation. 

P.P.S. We maintain a 30-mile exclusive zone for each client that we work with, and these “territories” are going fast, so don’t spend too much time thinking about it before meeting with us. 

School owners who find out their competitors have this “secret weapon” are horrified, so don’t let this happen to you!
Enrollment Boosters
475 Metroplex Dr, Suite 109, Nashville, TN 37211
Phone: (615) 696-7676
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