Admissions Mistake:
Phone System Frustrations
When a call doesn't get properly routed it's extremely frustrating. Nobody likes phone trees and nobody likes waiting to get an answer, whether that's a text message or an email. So, speed to lead is extremely important and that shows up with how quickly can someone talk to a live person and how quickly can someone get a text back from a live person if they fill in a web form or if they text a number. 

Think about speed to lead and how frustrating it is to not get an answer or not be able to get through to someone very quickly. If you absolutely must have a phone tree, then obviously make it as simple as possible. If there's a delay of any kind between when a lead comes in from your website and when you're able to get back to them, then make that as short as possible.

Having a clear policy and a clear script of what is said when someone calls is very important . It’s never good if your front desk person says, "Let me check. I'm not sure about that. The person Who handles that isn't here right now. She'll probably be back in 45 minutes. Can you call back in 15 minutes or can you call back in 45 minutes?," or, "I don't actually handle admissions. The person who does is on a tour right now. I guess I could have her call you back." You know just not being prepared, not being professional, not being friendly, not being helpful ... Very, very important. Some schools make the huge mistake of having students answering the phone and that opens up a whole other can of worms from a compliance standpoint and also because a student isn't usually trained to answer phones. So that's getting to be more rare but I still see it at schools. If there's students answering the phone, that's something that needs to be corrected right away.

Your front desk team should not be answering admissions questions.The best way to get into trouble with the Department of Education or your accrediting body, is to let inexperienced and untrained people discuss financial aid, admissions, any other sensitive topics at all. So don't open yourself up, or your school up, to serious consequences as a result from allowing someone who isn't properly trained to speak with a prospective student. You just can't do it. So, the person that is talking to a prospective student needs to know what they're doing. 



 
Call Us at (615) 696-7676
The Two Most Important Numbers in Your School Business
The two most important numbers in your school business are
NOT your revenues or your profits.
The two most important numbers in your school business are:
1) Your cost to acquire a new student
2) The lifetime value of a new student 
Only when you KNOW how much it costs to acquire a new student can you make intelligent decisions about how to invest your marketing dollars, and whether a lead is actually "expensive" or not...

If someone asks you   
“How much can you afford to spend on postcards to generate one new enrollment?”  
What are you going to say in response to this question? 

It’s much easier to NOT KNOW and just hope that your marketing generates results and just hope that your next class is full enough to support all the costs and overhead that you have to pay each and every month. 

This is hope marketing. Needless to say 
We are fundamentally against hope marketing. 

Imagine, instead, knowing exactly how much you can afford to spend for each new enrollment, spending that amount, and then getting the enrollment as predicted. THAT is science, not hope.  

Download our Free Report below to find out how you can enroll more students, 
and get more "bang for your buck" with your marketing. 
The Two Most Important Numbers in Your School Business
The two most important numbers in your school business are
NOT your revenues or your profits.
The two most important numbers in your school business are:
1) Your cost to acquire a new student
2) The lifetime value of a new student 
Only when you KNOW how much it costs to acquire a new student can you make intelligent decisions about how to invest your marketing dollars, and whether a lead is actually "expensive" or not...

If someone asks you   
“How much can you afford to spend on postcards to generate one new enrollment?”  
What are you going to say in response to this question? 

It’s much easier to NOT KNOW and just hope that your marketing generates results and just hope that your next class is full enough to support all the costs and overhead that you have to pay each and every month. 

This is hope marketing. Needless to say 
We are fundamentally against hope marketing. 

Imagine, instead, knowing exactly how much you can afford to spend for each new enrollment, spending that amount, and then getting the enrollment as predicted. THAT is science, not hope.  

Download our Free Report below to find out how you can enroll more students, 
and get more "bang for your buck" with your marketing. 
WARNING!
We normally charge $799 for this checklist and the consultation. This is a very valuable SERVICE, but you can have it for FREE, if you download your copy today and register for a call before all of the time slots are taken up. 

We are only giving 20 of these consultations, so don’t wait to book your time slot.  

Click Here to download the checklist  and click here to schedule your FREE 15-Point Admissions Evaluation.  

The choice is yours. You can either “live with” too many dropout drops and too few enrollments or you can do something about it.  

We look forward to helping you GET MORE STUDENTS and KEEP MORE STUDENTS.

Simply click here to download the checklist  and click here to schedule your FREE 15-Point Admissions Evaluation. 

Sincerely,
Stephen Epstein

P.S. We are only giving away 20 FREE 15-Point Admissions Evaluations, so claim your free checklist and free evaluation. 

P.P.S. We maintain a 30-mile exclusive zone for each client that we work with, and these “territories” are going fast, so don’t spend too much time thinking about it before meeting with us. 

School owners who find out their competitors have this “secret weapon” are horrified, so don’t let this happen to you!
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Phone: (615) 696-7676
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