Admissions Mistake: Phone System Frustrations

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Admissions Mistake:
Phone System Frustrations

When a call doesn't get properly routed it's extremely frustrating. Nobody likes phone trees and nobody likes waiting to get an answer, whether that's a text message or an email. So, speed to lead is extremely important and that shows up with how quickly can someone talk to a live person and how quickly can someone get a text back from a live person if they fill in a web form or if they text a number.

Think about speed to lead and how frustrating it is to not get an answer or not be able to get through to someone very quickly. If you absolutely must have a phone tree, then obviously make it as simple as possible. If there's a delay of any kind between when a lead comes in from your website and when you're able to get back to them, then make that as short as possible.

Having a clear policy and a clear script of what is said when someone calls is very important . It’s never good if your front desk person says, "Let me check. I'm not sure about that. The person Who handles that isn't here right now. She'll probably be back in 45 minutes. Can you call back in 15 minutes or can you call back in 45 minutes?," or, "I don't actually handle admissions. The person who does is on a tour right now. I guess I could have her call you back." You know just not being prepared, not being professional, not being friendly, not being helpful ... Very, very important. Some schools make the huge mistake of having students answering the phone and that opens up a whole other can of worms from a compliance standpoint and also because a student isn't usually trained to answer phones. So that's getting to be more rare but I still see it at schools. If there's students answering the phone, that's something that needs to be corrected right away.

Your front desk team should not be answering admissions questions.The best way to get into trouble with the Department of Education or your accrediting body, is to let inexperienced and untrained people discuss financial aid, admissions, any other sensitive topics at all. So don't open yourself up, or your school up, to serious consequences as a result from allowing someone who isn't properly trained to speak with a prospective student. You just can't do it. So, the person that is talking to a prospective student needs to know what they're doing.

Call Us at (615) 696-7676

You Must Offer Tremendous Value

...Before They Even Enroll!

The most famous and arguably the most successful “Adman” who ever lived was a man by the name of David Ogilvy.

He said “the more you tell, the more you sell”.

Here are some of his best ads, which were both COOL and EFFECTIVE:

So, what’s the moral of the story?

You must educate prospects as to why they should pick your school

You must shape their decision making process from the very beginning

You must gain their trust by helping them understand how to make the right “buying decision”

In most cases, simply touring and selling a prospective student doesn’t work

Your competitors are doing the exact same thing. And, if they happen to have a better campus, better instructors, a better curriculum, or they are cheaper or better in any way, you’re helpless…

So How Can I Get Started Today?

By launching the marketing-in-a-box program, you will get:

Marketing Collateral that Converts “On the Ground”

We will give you proven marketing pieces that you integrate into admissions tours and school visits that will help you convert more prospects into students.

Customized Lead “Magnets” to Capture New Leads for Your Admissions Team

Imagine having irresistible marketing that draws your prospects in like a magnet and shapes how they think about picking a school like yours, all while positioning your school as the obvious choice and the absolute best in the area. This is what you will have with your customized lead magnets.

A Turn-Key Postcard Marketing Campaign to Bring in New Leads

Wait, did you say Postcards?? Only dinosaurs would send stuff in the mail! WRONG… We’ve consistently seen schools get monstrous returns on the money that they spend on postcards every month, when they have a professional handling it for them of course.

If you had a tooth problem, you would go to the dentist. If you had a legal problem, you’d go to an attorney. If you had a back problem…

Well, if you have a lead problem, you should go to the lead doctor.

In fact, with any problem you have, you’d first want a correct diagnosis of your problem, and then you’d want to find a specialist who knows how to fix that problem.

Well, we work exclusively with career colleges to help them boost enrollment and improve conversions. There isn’t anyone more specialized in this niche than we are.

The Next Step

The best thing you can do for your financial future is to make your school a BIG success.

Making more money is the solution to so many problems.

It won’t fix your marriage, and it won’t fix your health, but it will sure fix a LOT of problems caused by not enough students.

I want to invite you to schedule a free consultation with me, where I will walk you through our 15-Point Checklist to determine if you qualify for the marketing-in-a-box program and figure out if you fit the profile of a school owner that can be helped.

15-Point Enrollment Checklist (FREE)

WARNING!

We normally charge $799 for this checklist and the consultation. This is a very valuable SERVICE, but you can have it for FREE, if you download your copy today and register for a call before all of the time slots are taken up.

We are only giving 20 of these consultations, so don’t wait to book your time slot.

Click Here to download the checklist and click here to schedule your FREE 15-Point Admissions Evaluation.

The choice is yours. You can either “live with” too many dropout drops and too few enrollments or you can do something about it.

We look forward to helping you GET MORE STUDENTS and KEEP MORE STUDENTS.

Simply click here to download the checklist and click here to schedule your FREE 15-Point Admissions Evaluation.

Sincerely,

Stephen Epstein

P.S. We are only giving away 20 FREE 15-Point Admissions Evaluations, so claim your free checklist and free evaluation.

P.P.S. We maintain a 30-mile exclusive zone for each client that we work with, and these “territories” are going fast, so don’t spend too much time thinking about it before meeting with us.

School owners who find out their competitors have this “secret weapon” are horrified, so don’t let this happen to you!

Enrollment Boosters

475 Metroplex Dr, Suite 109, Nashville, TN 37211

Phone: (615) 696-7676

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